Marigold strikes a balance between elegant and informative — capturing both the necessary information for wedding industry professionals, and the sophisticated vibe that many high-end clients connect with. The sharp edges throughout the site add a slightly serious tone, giving potential the clients the ability to see a photographer's work clearly and without any distractions. Rather than relying entirely on imagery to drive the design, Marigold has a typographic foundation to lean on, giving sites a stable (but easy to adjust) look to start from.